8/4/2023 0 Comments Trojka augsburgKeynote speaker: professor Hartmut Koenitz (Trinity College Dublin, the University of Dublin) Magdalena Ratajczak, professor of the University of Wrocław (UWr) Gavin Rae, professor of Kozminski University (Kozminski University), professor dr hab. Grzegorz Mazurek (Kozminski University), dr hab. Opening of the conference by professor dr hab. History, Theory and Practice, Routledge 2015 and author of the soon-to-be-published book - Understanding Interactive Digital Narratives, Routledge 2021. Professor Hartmut Koenitz co-editor of the book titled Interactive Digital Narrative. President of ARDIN (Association for Research in Digital Interactive Narratives). The conference will be attended by the special guest, professor Hartmut Koenitz from HKU University of Arts Utrecht, head of EU COST Action 18230 INDCOR (Interactive Narrative Design for Complexity Representations) – a network of researchers and professionals from 36 countries who study the use of interactive narratives, on global warming, the COVID 19 pandemic and other issues. The conference organisers are also open to research illustrating the impact of new technologies on the sphere of international relations and diplomacy. The key objectives of the conference concern responding to the questions about how technological changes affect the media industry, how the media business model evolves and what consequences this evolution brings, and finally what new possibilities arise for media actors and international entities in the new era of the media. Technological changes blurred the existing, seemingly permanent boundaries, between media, telecommunications and IT, forcing a redefinition of the current regulatory policy in the field of electronic media. Until a few years ago, many observers were pessimistic about such changes and their impact on the media business model. The driving force behind this evolution of the media is convergence, and it is certain that these changes will be deep and long-lasting. Another important issue concerns how they communicate about the crisis and what information strategies they choose.Īlthough the new era of media and technology development brings creates new uncertainties, it also provides new sources of optimism. Also, broadly understood business entities, as well as social institutions, are affected by the technological revolution, partially in terms of adapting to operating conditions during the SARS-COV-2 coronavirus pandemic and overcoming various crisis situations induced by the pandemic. Media organisations, entering the world of new technologies and multiple platforms must diversify their portfolio, adapting it to different types of channels and formats in order to reach all possible audience segments However, the impact of technological change concerns not only innovation-implementing media organisations themselves. Nevertheless, changes in the functioning of media related to telecommunications and IT, mainly those resulting from convergence, equally concern technology, the market environment, consumers and the behaviour of international entities. On the other hand, it encourages other entities, even outside the media industry, to enter the media market. According to the currently influential constructivist approach in technology analysis, this process, in large part, occurs within the social and cultural context, which highlights the role of society and its culture in the emergence and development of new technologies. The dynamics of this process lead to the emergence of new media services and new distribution platforms. These changes can be fully observed in the convergence process, broadly defined as the penetration of technologies typical to other media sectors, such as electronics, telecommunications or IT. Technological changes caused by the development of the internet and digital technologies have induced structural changes of entities in the media market, but also in the broadly defined business sphere and social institutions.
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